Reebok — One Destination

Whether you love yoga, crossfit, or a leisurely stroll around the block, Reebok can get you in the right gear. Their products cater to various fitness activities and were previously offered through numerous regional platforms. It was time to unify the Brand and E-commerce platform in order to create an easier and happier shopping experience. We joined the Reebok squad and charged up to take on our biggest E-commerce challenge yet.

It was vital to the brand’s blood flow to maintain function and best practice as we built an all-inclusive destination for shoppers. We used a lighter color palette to create a fresh space that showcases the product and appeals to both male and female fitness fanatics worldwide.

In addition to reaching men and women across the globe, it was equally important to highlight Reebok as the all encompassing lifestyle brand they are. One of the most important ingredients – and biggest challenges – for a brand this size is consistency, so we created digital brand guidelines to ensure a streamlined creative output from the many different internal teams.

The new redesign is now online and ready to make the active user walk, or run, away from the site feeling satisfied and confident they found the right and new fitness wear in one destination. Read Less